Visual Design | Information Design
Project Overview
The ECHO project is a series of projects from Visual Design 1 where I had to design a company's logo, style guide, webpage, and presentation—essentially, creating a brand identity within a month or two. These projects will focus on a famous music label company, HYBE Label, and I want to create a logo for a fictional music group/artist.
Project Background
Mission – “The hope you seek is above your skies”.
The mission of HYBE Label is simply to be a talent agency and music label for a variety of groups and other subsidiaries. For my hypothetical music group, I decided to name ECHO. The concept is focused on how the music that we create is connected to our emotions. The music that we enjoy that makes us feel good (or bad) essentially will always be within us, echoing. The designs will involve space, like moons and planets.
Since sound does not travel through space, it is a sad reminder that we could also lose touch with ourselves or others.
This idea will be used throughout the creation of ECHO, including the style guide. This style guide incorporates ideas for the brand identity like mission statements, colors, typography, and more.
Programs used: Adobe InDesign, Adobe Photoshop
Project Goals
- Create a brand identity.
- Create a 5-10 page style guide.
- Use terms from Visual Design 1 (Typography, Alignment, Color, etc.)
Method
Before I started on my style guide, we went through a short tutorial on how to set up a multipage document on InDesign. This semester is the first where I went in-depth with the program, learning tools, and functions like creating styles. During this tutorial, I also learned how to set up my document and started looking at other companies' style guide layouts.
Although I used the provided sections for the project, I was still able to incorporate ideas from other style guides that I saw. For example, I was able to find inspiration in how to create the layout for my 'Colors' section. Additionally, I took inspiration from some style guides that gave a short blurb about what the section is about. This made it easier for my intended audience to know what each section was about.
I also used a grid system to organize the content on the style guide as well. Creating a seamless flow for my audience while reading or looking at examples.
Key Takeaways
Overall, this was an enjoyable project to work on. My favorite section to work on was Typography. Doing research on the common fonts used for branding was fun to incorporate. Also, we learned so much about it this semester that I was able to have a small blurb about kerning, weight, size, etc. If given more time on this project, I want to go more in-depth on the font when using Korean characters like the Hyundai style guide.
This project also prepared me to create multipage documents using styles and other customized settings. Although I've only used InDesign for my resume, creating a document for the purpose of creating a design system was refreshing!